Search Optimization

A slick looking and easy to navigate website falls down when content does not reveal a company’s light, fire, and passion.

Getting to Google Via Quality

To get your website the respect it deserves with Google and other search engines is a continuous process. The latest Google Penguin algorithm continues to confirm what we have always felt, search engine tricks are a fad. This is our foundation. Learning your business and adding our creative and placing it on top of a strong technical foundation. From writing dyamic and searchable content to developing web content management systems we welcome an opportunity to put our knowledge and skills to work for your company.

Even the best writers benefit from another set of eyes. And often with technical writing for engineering firms like the Deinsol Project http://www.fishandcrane.com/corporate/ content needs to be softened a bit. Also with recent Google search engine changes, your honest content is the main driver to how well your firm ranks. This has never been more true than since the release of Google Penguin. Websites with unreasonable linking practices and odd content are getting punished by Google.SEO too Important for Just SEO Firms

Our creative developers work with clients to develop strategies for the best and researched based ways that their content needs to be structured and presented. Appropriate content for your customer base is another important consideration. An HVAC company with a 30 year reputation does not need all the latest flash, bells and whistles. They have nothing to prove other than having an ability to put together and maintain a clean, accurate and informative website.

For massive website changes or perhaps a transfer of print to web in an interactive way our web content management skills shine. We can set up a process to automate content to a new system with no downtime for your website during the transition. Enterprise data management programming and website integration is another technical strength.

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