The Courage of a Grand Online Gesture

Jun 24, 2011   //   by Peter H   //   Concept Development  //  Comments Off

Nature loves courage. You make the commitment and nature will respond to that commitment by removing impossible obstacles. Dream the impossible dream and the world will not grind you under, it will lift you up. This is the trick. This is what all these teachers and philosophers who really counted, who really touched the alchemical gold, this is what they understood. This is the shamanic dance in the waterfall. This is how magic is done. By hurling yourself into the abyss and discovering its a feather bed. -via Terence McKenna Quotes.

Remarkable Internet Marketing Campaigns

It easy to think of one  abyss Terence McKenna speaks of  being the internet. All businesses regardless of size , service and products have to confront the infinite and determine if they will wade in the shallow water or make a significant leap into the middle of the ocean.

The nice thing about creating  a significant web marketing campaign is that it does not have to be expensive to be effective. But obtaining enrollement for a radical or grand online gesture takes courage and imagination.  For a firm that has never leaped, the waters seem deep, but the gain is potentially enormous.  We see the largest opportunities await firms that are still stuck in habit.  Certainly all have a web presence, but an organized, cross platform, habit changing, online strategy or campaign where none has been tried before calls for courage.

Breaking Habits for a  New Business Strategy

Fear not the abyss. Break free from your corporate habits. Reach out to firms like Fish and Crane, firms on the outside of your mind . At least one time jump into the internet ocean and make a significant splash.  Companies find out that the wake they create swallows your competitors and and  calms the water around you.


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