Embedding Youtube Videos and Your Exits

Jun 6, 2011   //   by Peter H   //   Back End Website Service, Multi-Media Website Integration, Network Development  //  Comments Off

“YouTube embedding is so easy and hassle free. But as always, the easiest and cheapest way has a price.” PV

Losing Your Customers to Youtube

By Peter Van Hetzel

The great majority of videos on websites are embedded or hosted via Youtube of Vimeo or some other digital host. This seems like a great deal. You don’t have to bother yourself with the programming, you don’t have to upload into your host account, you don’t have to worry about a large file slowing down your website. So why is Youtube so generous to maintain that much data and do all that work so you don’t have to?

The answer is Youtube and Vimeo welcome your visitor’s eyeballs. With fast attention spans, after watching your video and seeing another video option, or even a competitors video, websites lose their audience via embedded videos. Our clients spend a lot of money getting visitors to their sites. And with our online videos and digital production strategy and technique their customers learn and begin a relationship that isn’t terminated at the end of the video.

website embedding, digital production, video management, direct embedding of video

The Tell Tale Sign That a Possible Exit of a Customer Approaches

Exit Rates and Ads of Competitors

Exit rates of embedded Youtube videos are tough to get a read on for the entire industry. But it doesn’t take a lot of thought to conclude that if video hosting sites were losing on the deal they wouldn’t be so generous with their server space. Youtube company channels and videos on Youtube are of course strongly encouraged and a part of a broad search engine strategy. But on your site, we encourage our clients to keep your guests.

Embed Your Own Videos

At Fish and Crane we expect that our clients will want us or their techs to embed their videos. There are many ways to control the size and open rates of embedded video and there are amazing upgrades we provide to make the embedded video player a seamless extension of the rest of the beauty of your site. Yet another way to demonstrate to their customes that your company handles the details.

Send us an email or give us a call to see how we can create unique videos for your website and manage them and the data as part of your overall marketing and online strategy.

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